The Campaign Palace Design & Branding THE PALACE by The Campaign Palace


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency The Campaign Palace
Creative Director Taj Tedrow
Art Director Alex Rinker
Designer Designer Jason Young, Sarah-Leith Izzard
Producer Andrew Covell
Released December 2011

Credits & Description

Category: Online Digital Design
Product/Service: CREATIVE AGENCY
Creative Director: Taj Tedrow (Ted Perez & Associates)
Art Director: Alex Rinker (Ted Perez & Associates)
Developer: Jake Puffer (Ted Perez & Associates)
Developer: Luke Sedgeman (Ted Perez & Associates)
Producer: Andrew Covell (Ted Perez & Associates)
National Chief Creative Officer: Reed Collins (The Campaign Palace)
Designer: Sarah-Leith Izzard (The Campaign Palace)
Designer: Jason Young (The Campaign Palace)
Media placement: Website - Online - 15th December, 2011

Describe the brief from the client
The Campaign Palace hadn’t significantly updated its identity in close to 40 years. In a new digital age, it was time to refresh it and stay relevant. The new site needed to reflect the ideas, influences and faces of the agency – but also needed an easily manageable CMS to stay current on an hourly basis.

Describe the challenges and key objectives
Founded in 1972, Melbourne, Australia. The Campaign Palace is a legend of the Australian advertising industry. However, after 40 years it had lost some of its lustre and was perceived as a somewhat dusty, old, traditional agency. We wanted to create something intuitive that worked on any screen that people would be using

Describe how you arrived at the final design
A bright, modular and digital friendly aesthetic was needed for The Palace to stay attractive. Designed in HTML5, the site is part idea gallery, part inspiration mosaic, part planning tool and part client resource. Clients have the ability to populate and curate their very own site, which regenerates itself intuitively on any screen you view it on.

Give some indication of how successful the outcome was in the market
Featuring on industry blogs such as Campaign Brief and adnews, B&T, it has since been selected as site of the day and featured on Communication Arts, Design Licks, Design Charts, Design Taxi, best web design awards and the FWA. Since it launched, the site has received more than 10,000 visitors – spending an average 00:60 on the site, 73% of which are new visitors, with a bounce rate of 87%.