The Catalyst Agency Design & Branding PERIODIC TABLE by The Catalyst Agency

PERIODIC TABLE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Singapore
Agency The Catalyst Agency
Art Director Daniel George Wan
Copywriter Juliana Sim
Released March 2010

Credits & Description

Category: Logo Design
Advertiser: THE CATALYST AGENCY
Product/Service: ADVERTISING AGENCY
Agency: THE CATALYST AGENCY
Date of First Appearance: Mar 3 2010
Entrant Company: THE CATALYST AGENCY, Singapore, SINGAPORE
Creative Director: Daniel George Wan (The Catalyst Agency)
Art Director: Daniel George Wan (The Catalyst Agency)
Copywriter: Juliana Sim (The Catalyst Agency)
Media placement: Name cards, Stationery - Company - 3 March 2010

Describe the brief from the client
To design the logo and brand identity for our ad agency.

Describe the challenges and key objectives
The logo had to show that we're a creative agency and also illustrate the meaning of our agency name.

Describe how you arrived at the final design
As an ad agency, we see ourselves as agents of change. We want our work to influence our audience. We want what we do to alter hearts, minds and decisions. And that is the very definition of ‘catalyst’ in chemistry. Which is why we turned to the periodic table of elements to create our brand identity.
We also recognize that every one in Catalyst is an integral element to our success. And the name cards while reflecting our individuality still stay coherent to the overall agency brand.

Give some indication of how successful the outcome was in the market
Our name cards have surpassed being informative. The periodic table numbers always intrigue and inevitably lead to a discussion on the design intent and purpose.