BENDING THE RULES by The Chase for The Chase Agency

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BENDING THE RULES

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency The Chase
Creative Director Lionel Hatch, Stephen Royle
Designer Stuart Beveridge
Released May 2009

Credits & Description

Category: Self Promotion
Advertiser: THE CHASE
Product/Service: DESIGN AGENCY
Agency: THE CHASE CREATIVE CONSULTANTS
Date of First Appearance: May 5 2009 12:00AM
Entrant Company: THE CHASE CREATIVE CONSULTANTS, Manchester, UNITED KINGDOM
Creative Director: Lionel Hatch (The Chase)
Creative Director: Stephen Royle (The Chase)
Designer: Stuart Beveridge (The Chase)
Media placement: Self Promotion - Sent to clients and potential clients - 24/06/2010

Describe the challenges and key objectives
After deciding upon producing a notebook that can be used everyday, the real challenge was how to make it different from other notebooks clients might have and how to them engaged enough to use it all the way through.

Describe the brief from the client
The Brief was simple, design a self promotional piece that clients and potential clients would want to keep.

Describe how you arrived at the final design
One of the good things about working on self promotional items, a perfect opportunity to really bend the rules.

Give some indication of how successful the outcome was in the market
Every client that has received a copy of the notebook has commented positively about it. Often more than once, when they find something hidden, that they hadn't noticed previously.