The Chase Agency Design & Branding CHRISTMAS NOTEBOOK by The Chase

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CHRISTMAS NOTEBOOK

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Chase
Creative Director Richard Scholey, Steve Royle
Designer Chris Smart, Li Rui, Stuart Beveridge, Susan Hanlon
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: THE CHASE
Product/Service: DESIGN AGENCY
Agency: THE CHASE CREATIVE CONSULTANCY
Date of First Appearance: Dec 10 2010
Entrant Company: THE CHASE CREATIVE CONSULTANCY, Manchester, UNITED KINGDOM
Creative Director: Steve Royle (The Chase)
Creative Director: Richard Scholey (The Chase)
Designer: Susan Hanlon (The Chase)
Designer: Stuart Beveridge (The Chase)
Designer: Li Rui (The Chase)
Designer: Chris Smart (The Chase)
Media placement: Notebook - Sent To Clients And Potential Clients - 10 Dec 2010

Describe the brief from the client
Design a Christmas gift to give to our clients.

Describe the challenges and key objectives
To put a smile on clients and potential clients face.

Describe how you arrived at the final design
We decided to create a sequel to our original notebook, this time with a Christmas twist. By creating a notebook, we have give our client something that they can use throughout the year, meaning we are never far from their thoughts.

Give some indication of how successful the outcome was in the market
It was very well received and is still mentioned now as people work through the book.