THE DOWNFALL by Leo Burnett Toronto for The City Life Film Project

THE DOWNFALL

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Industry Publishing, streaming & media
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Art Director Steve Stahl
Copywriter Mike Cook, Steve Stahl
Photographer Adam Rankin
Released October 2010

Credits & Description

Category: Posters
Advertiser: CITY LIFE FILM PROJECT
Product/Service: CITY LIFE FILM PROJECT
Agency: LEO BURNETT TORONTO
Date of First Appearance: Oct 12 2010
Entrant Company: LEO BURNETT TORONTO, CANADA
Chief Creative Officer: Judy John (Leo Burnett, Toronto)
Creative Director: Judy John (Leo Burnett, Toronto)
Creative Director: Lisa Greenberg (Leo Burnett, Toronto)
Art Director: Mike Cook (Leo Burnett, Toronto)
Art Director: Steve Stahl (Leo Burnett, Toronto)
Copywriter: Steve Stahl (Leo Burnett, Toronto)
Copywriter: Mike Cook (Leo Burnett, Toronto)
Photographer: Adam Rankin
Print Producer: Anne Peck (Leo Burnett, Toronto)
Art Buyer: Leila Courey (Leo Burnett, Toronto)
Media placement: Wild Posters - Around Toronto - October 2010

Describe the brief from the client
Its role was to drive people to the landing page to watch the trailer for the fictitious film The Downfall.

Describe the challenges and key objectives
These faux movie posters were part of a campaign for the not-for-proit organization The City Life Film Project.

Describe how you arrived at the final design
However, shortly after the trailer began, the screen went blank and supers appeared explaining that the film was never made, because the would-be film-maker was tragically killed, a victim of life in the inner city.