Dairy Free, 2 by Otherway for The Coconut Collaborative

Dairy Free, 2

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Industry Dairy products & Eggs
Media Design & Branding
Market United Kingdom
Agency Otherway
Creative James Averdieck
Released October 2017

Credits & Description

Client: The Coconut Collaborative
Founder (The Coconut Collaborative): James Averdieck
Agency: Otherway London
Founding Partner (Otherway): Jono Holt

About Otherway
Launched in 2013, Otherway is a strategically-led brand communications company. Based next to Hyde Park, London, their 25-person team comprises of strategists, designers, copywriters and producers all collaborating together to create branding and brand strategy, product and packaging design and digital campaigns. As well as creating work for brands, they invest time and capital in start-ups in return for equity.

Synopsis:
‘Traditional Dairy’ Left Broken-Hearted in Favour of ‘Dairy Free’ in Otherway’s Outdoor and Branding Campaign for The Coconut Collaborative
Today London Branding agency Otherway launch an outdoor, branding and packaging campaign for dairy-free coconut yoghurt company, The Coconut Collaborative.
It’s the brand’s first ever outdoor advertising campaign, with the idea focused on the increasingly popular consumer shift away from ‘traditional dairy’ to ‘free-from’ foods. The 16 and 48 sheet posters are a series of fun and light-hearted executions where ‘traditional dairy’ yoghurts are left broken-hearted in favour of new yoghurt on the block: the dairy free coconut yoghurt.
As well as the outdoor executions, Otherway designed the new logo, website and new packaging which will also roll out across the full range of yogurts, frozen yogurts and desserts this October. The brand design heros the coconut tree, which has been made sharper, supported by cleaner packaging and bolder colours, to add to the mouthwatering effect. A whole ‘world’ was also developed to help tell the Coconut Collaborative story that plays out on the inside of all packs