The Conquistadors Collective Design & Branding EMAIL T-SHIRTS by The Conquistadors Collective

EMAIL T-SHIRTS

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Industry Culture, Leisure & Sport
Media Design & Branding
Market United States
Agency The Conquistadors Collective
Executive Creative Director Mauricio Alarcon, Karl Fleet Guy Rooke
Art Director Christian López
Designer Didima Arrieta-Martinez
Photographer Tyler Mitchell
Released December 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: THE CONQUISTADORS COLLECTIVE
Product/Service: THE CONQUISTADORS COLLECTIVE
Agency: THE CONQUISTADORS COLLECTIVE
Executive Creative Director: Mauricio Alarcon (The Conquistadors Collective)
Executive Creative Director: Guy Rooke (The Conquistadors Collective)
Art Director: Christian Lopez (The Conquistadors Collective)
Writer: Iu La Lueta (The Conquistadors Collective)
Designer: Didima Arrieta (The Conquistadors Collective)
Photographer: Tyler Mitchell (Tyler Mitchell)
Programmer: Juan Pablo Rodriguez (Intermedia Network)
Media placement: Design/Web/Direct/Facebook - emailtshirts.com - 12/19/2011 - Present

Describe the brief from the client
There was no brief, but there was a story. We started our collective with a 16-month world trip and setting-shops in New York and Sydney. Along our journey, we worked with all kinds of people - clients, ad agencies, freelancers, dreamers, revolutionaries, fans and groupies (we wish). People emailed us all sorts of stuff. Some of it inspiring, some of it tough, and some of it just plain nice words. Those emails inspired us to keep going and to do what we are doing today

Describe the challenges and key objectives
Christmas became the perfect excuse to say thank you and give back those nice words. So we literally did it. We created individual t-shirts made up with words from emails in our in boxes. The site emailtshirts.com showcases the t-shirts - more than 70 of which were sent out as Christmas gifts to the people from whom the emails originally came.

Describe how you arrived at the final design
The execution talks about the way we lived the adventure and how important those emails were for us. We wanted to celebrate it being personal, and as intimate as an email is, that's why we thought it was relevant to create individual t-shirts. The site emailtshirts.com is celebration of all of that.

Give some indication of how successful the outcome was in the market
We received even more emails with nice words from people who received shirts. We received complaints from those who had visited the site, and realised we had forgotten to create a shirt to send to them. We got quite attractive job offers. And on top of all that, people have been asking if we're hiring.