THE DELI GARAGE RANGE by Kolle Rebbe Hamburg, Korefe for The Deli Garage

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THE DELI GARAGE RANGE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Alexander Baron, Lorenz Ritter, Katharina Trumbach
Agency Korefe
Copywriter Till Grabsch, Magdalena Gwosdz
Account Supervisor Felix Negwer
Released February 2009

Credits & Description

Category: Packaging Ranges
Advertiser: THE DELI GARAGE
Product/Service: DELICATESSEN FOOD
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.deli-garage.com
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/Korefe)
Art Direction: Reginald Wagner (Kolle Rebbe/Korefe)
Copywriter: Lorenz Ritter (Kolle Rebbe)
Copywriter: Till Grabsch (Kolle Rebbe)
Copywriter: Katharina Trumbach (Kolle Rebbe/Korefe)
Copywriter: Magdalena Gwosdz (Kolle Rebbe/Korefe)
Copywriter: Alexander Baron (Kolle Rebbe)
Graphic Design: Jan Simmerl (Kolle Rebbe/Korefe)
Graphic Design: Jan Hartwig (Kolle Rebbe/Korefe)
Graphic Design: Sarah Gossner (Kolle Rebbe/Korefe)
Graphic Design: Paul Svoboda (Kolle Rebbe/Korefe)
Graphic Design: Sonja Kliem (Kolle Rebbe/Korefe)
Account Supervisor/Productioner: Kristina Wulf (Kolle Rebbe)
Account Supervisor: Felix Negwer (Kolle Rebbe)
Productioner: Stephan Gerlach (Kolle Rebbe)
Productioner: Frank Witte (Produktionsbuero Romey Von Malottky)
Media placement: Packagings, Gift Coupons - Online Shop: Www.deli-Garage.com, Different Delicatessen Shops Around Germany - March 2009 - Until Now
Media placement: Deli Garage Posters - Mutterland Delicatessen Shop In Hamburg - 15 December 2009
Media placement: Deli Garage Print Ads - Sleek Magazine, Quartier Magazine - December 2009 And January 2010
Media placement: Temporary Exhibition - Exhibition Tendence Frankfurt (Germany), Exhibition Ambiente Frankfurt (Germany) - August 2009 And Februar 2010
Media placement: Packagings - Different Blogs And Online Shops; Design Books - All The Year
Media placement: Press Releases - Different Magazines, Newspaper And Special Interest Title - Serial

Describe the challenges and key objectives
Products from The Deli Garage combine sophisticated design with the functionality of garage tools. The brand’s image has to pick up and convey precisely this feature.

Describe the brief from the client
In all facets of the brand image, express the fact that the handmade and the hand crafted are firmly anchored in the core of the brand.

Describe how you arrived at the final design
The corporate design connects the world of the garage with sophisticated design. The functional benefits of tools meet contemporary illustrations and typography. Nevertheless, the illustrations in a modern look and feel are finely tuned to the individual products. All elements of the corporate design are kept minimalistic and clear – to underline the high level of functionality. At the same time, they give the hand-made product design a luxurious appearance and also act as a reference to the high quality of ingredients.

Give some indication of how successful the outcome was in the market
Since introducing the corporate design, The Deli Garage has recorded a 30% increase in demand.