THE DOHA DEBATES by Fitch for THE DOHA DEBATES

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THE DOHA DEBATES

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Qatar
Agency Fitch
Designer Hamzah Abdel'al
Released March 2010

Credits & Description

Category: Posters
Advertiser: THE DOHA DEBATES
Product/Service: TV SHOW
Agency: FITCH
Date of First Appearance: Mar 15 2010
Entrant Company: FITCH, Doha, QATAR
Design Director: Anis Bengiuma (FITCH)
Designer: Hamzah Abdel'al (FITCH)
Senior Designer: Nuno Pereira (FITCH)
Senior Designer: Celso Batista (FITCH)
Media placement: Posters - Universities And On-Line - 15th Of March 2010 - 2 Weeks

Describe the brief from the client
To engage and inform both the regional and global audiences of the monthly debates held by The Doha Debates using printed and digital posters.

Describe the challenges and key objectives
For the first time in their life, many young Arabs are having their say on key political questions and challenging politicians and experts face to face. The commissioned posters need to push
the boundaries of thought and openly dissect the vital issues of the Middle East.

Describe how you arrived at the final design

The approach is to recognise patterns of thought and public opinion, then make the work as bold as the forum itself. Using high-octane colour palettes, strong typography and forceful
imagery, the posters start the debate before the audience even enters the studio.

Give some indication of how successful the outcome was in the market
Over time, the posters have become a talking point before each debate and helped to mobilise the public into pre-show debates about the motions proposed by The Doha Debates. A student at Texas A&M Qatar says the Doha Debates have taught her things of great importance. "I have learned not to judge, but to think with maturity and logic, and not to accept things straight away; instead I require proof and evidence." Currently the show draws over 300 live participants, as well as 300 million TV viewers across 200 countries.