The Economist Design & Branding THINKING SPACES by AMV BBDO London

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THINKING SPACES

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Industry Magazines
Media Design & Branding
Market United Kingdom
Agency AMV BBDO London
Released April 2011

Credits & Description

Category: Online Digital Design
Advertiser: THE ECONOMIST
Product/Service: THE ECONOMIST
Agency: ABBOTT MEAD VICKERS BBDO
Date of First Appearance: Apr 14 2011
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Entry URL: http://thinkingspace.economist.com
Media placement: WEBSITE - http://thinkingspace.economist.com - APRIL 2011
Media placement: APP - IPHONE/APP STORE - APRIL 2011

Describe the challenges and key objectives
Thinking spaces are created by taking a photo of your favourite location, using the iPhone camera. You then described it, add audio commentary and upload to your profile. You can then browse the thinking spaces contributed by our global community of Economist readers, with weekly showcases highlighting the best content.

Describe how you arrived at the final design
In our follow-up to the previous year's campaign, The Economist 'Thinking Spaces' app enables its readers to create, share & explore the physical spaces where they get their ideas, making it easy to source unique and thought-provoking locations across the world.