THE FONT: BOOK by Kolle Rebbe Hamburg for John Cohen

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THE FONT: BOOK

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Industry Books
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Creative Director Rolf Leger
Art Director Chan Hwee Chong, Nadine Nolting
Copywriter Christoph Hildebrand
Producer Franziska Ziegler
Photographer Jan Burwick
Released January 2012

Credits & Description

Category: Design Typography
Advertiser: JOHN COHEN
Product/Service: THE FONT: BOOK
Agency: KOLLE REBBE
Account Manager: Christian Frank (Kolle Rebbe)
Account Manager: Franziska Schwarze (Kolle Rebbe)
Creative Director: Christoph Hildebrand (Kolle Rebbe)
Creative Director: Rolf Leger (Kolle Rebbe)
Art Director: Hwee Chong Chan (Kolle Rebbe)
Art Director: Nadine Nolting (Kolle Rebbe)
Idea: Hwee Chong Chan (Kolle Rebbe)
Copywriter: Christoph Hildebrand (Kolle Rebbe)
Design: Hwee Chong Chan (Kolle Rebbe)
Design: Nadine Nolting (Kolle Rebbe)
Photographer: Jan Burwick (Himmel & Burwick)
Art Buyer: Alice Feja (Kolle Rebbe)
Producer: Franziska Ziegler (Kolle Rebbe)
Final Artwork: Maik Spreen (Kolle Rebbe)
Postproduction: Nadine Nolting (Kolle Rebbe)
Media placement: Posters - Bookstore Cohen+Dobernigg - 20.01.2012

Describe the brief from the client
Create a new corporate design for the Hamburg book shop cohen + dobernigg, famous for its unique, cutting-edge collection of literature.

Describe the challenges and key objectives
The challenge was to exceed the expectations of a sophisticated target group that is highly educated and familiar with innovative design.

Describe how you arrived at the final design
We created the font 'Book' - an alphabet made of books, which became the basis of the new corporate design. Each letter of the font 'Book' was created with real photographs of books.

Give some indication of how successful the outcome was in the market
Since the new corporate design based on Book was launched in January 2012, it has grown in popularity, being shared on numerous blogs resulting in awareness of cohen+dobernigg, a typical, local book shop, exceeding the norm, and the neighborhood.