The Natural Resources Defense Council (NRDC) Design & Branding Save The Food ~ BEST IF USED, 2 by SapientNitro USA

Save The Food ~ BEST IF USED, 2

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Industry Environmental & Animal Issues
Media Design & Branding
Market United States
Agency SapientNitro USA
Chief Creative Officer Gary Koepke
Executive Creative Director Matthew Atkatz, John Mchale
Creative Director Andrew Goldstein, James Allen
Copywriter Faye Ibars
Released April 2016

Awards

Ame Awards 2017
Social Benefit Environmental Issues: USA AME Silver Medallion

Credits & Description

Agency: Sapientnitro
Brand: Natural Resources Defense Council
Country: Usa
Global Cco: Donald Chestnut
Chief Creative Officer: Gary Koepke
Executive Creative Director, Experience Lead: John Mchale
Executive Creative Director, Creative Lead: Matthew Atkatz
Creative Director: Andrew Goldstein
Creative Director: James Allen
Senior Producer: Monica Alameda
Senior Designer: David Iglesias
Copywriter: Faye Ibars
Post Supervisor: Ariel Bellumio
Editor: Louis Palacios
Developer: Emilio Acebo
Ux Design: Katie Plua
Synopsis:
The SAVE THE FOOD campaign aims to raise awareness and change behaviors around food waste in the U.S. The integrated campaign launched on April 20th and will run for the next three years. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise awareness on the issue. All communications drive traffic to savethefood.com, which provides educational information and facts on how to make meaningful change on the issue. Each piece of site content is bite-sized and shareable in social media to further spread our message.