The New Yorker Design & Branding Art Out Of Context, 7 by Miami Ad School San Francisco

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Art Out Of Context, 7

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Industry Newspapers
Media Design & Branding
Market United States
Agency Miami Ad School San Francisco
Creative Director Tu Phan
Art Director Philip Tabah
Illustrator Philip Tabah
Released October 2017

Credits & Description

Category: Media
Media: Integrated
Brand: The New Yorker
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, San Francisco, USA
Creative Director: Tu Phan
Art Director: Philip Tabah
Illustrator: Philip Tabah
Published: October 2017
The campaign demonstrates how the New Yorker is entwined in New York arts and culture.
First Execution: New Yorker excerpts are taken out of context and placed on common New York items, making readers hungry for the full story.
Second Execution: We partnered with the "V for Wiki" app so New Yorkers could discover culture around them through New Yorker articles.
Third Execution: Spotify playlists created to accompany New Yorker articles so readers can immerse in content and appreciate its artistic significance.
Fourth Execution: "Captions for Humanity" game –– one player presents a cartoon from a White Card and the other players caption it with their funniest –– or most poignant –– Black Card.