The Partners Design & Branding DESIGNER BBQ by The Partners

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Partners
Released June 2011

Credits & Description

Category: Posters
Advertiser: THE PARTNERS
Product/Service: DESIGN AGENCY
Design Director: Kevin Lan (The Partners)
Media placement: Poster - The Partners Office - June 2011

Describe the brief from the client
Design an invitation and theme for The Partners Annual summer barbecue that could be sent to colleagues and peers in the design industry.

Describe the challenges and key objectives
We had one chance to burn the objects, as you don't often come across a dead iMac.

Describe how you arrived at the final design
A series of design classics were barbecued with unexpected results. No item was too sacred to be spared*.

*All items that were barbecued were obsolete – either out of date or non-functioning. Any working parts were salvaged prior to being burnt.

Give some indication of how successful the outcome was in the market
A limited number of posters were printed for the event with email invitations being sent out to colleagues and guests.