TED TALKS by The Partners for The Partners

TED TALKS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Partners
Photographer Dave Wood
Released May 2009

Credits & Description

Category: Posters
Advertiser: THE PARTNERS
Product/Service: TED TALKS
Agency: THE PARTNERS
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Partner: Greg Quinton (The Partners)
Designer: Dave Wood (The Partners)
Photographer: Dave Wood (The Partners)
Media placement: Poster (Ice Ted) - Internal Communications - 16 June 2009
Media placement: Poster (Baked Ted) - Internal Communications - 14 July 2009
Media placement: Poster (Neuro Ted) - Internal Communications - 11 August 2009
Media placement: Poster (Needle Ted) - Internal Communications - 8 September 2009
Media placement: Poster (Fat Ted) - Internal Communications - 30 March 2010

Describe the challenges and key objectives
How do you unify an incredibly diverse series of talks into a single memorable series?

Describe the brief from the client
Promote monthly viewings of selected online TED talks.

Describe how you arrived at the final design
Bring TED to life with a ted.

Give some indication of how successful the outcome was in the market
The talks attract a full house. Over the series of posters, the ted character took on a life and personality all of his own and people started to look forward to seeing what he would do next.