The Say Something Poster Project Design & Branding INSPIRING YOUTH THOUGH DESIGN by Team Detroit

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INSPIRING YOUTH THOUGH DESIGN

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Industry Public awareness
Media Design & Branding
Market United States
Agency Team Detroit
Designer Lisa Wallace, Lauren French, Lindsay Landgraff, Ruben Ramen
Released March 2013

Credits & Description

Advertiser: THE SAY SOMETHING POSTER PROJECT
Agency: TEAM DETROIT
Category: Print and Poster Ads
Advertising campaign: INSPIRING YOUTH THOUGH DESIGN
Designer: Lauren French (Team Detroit)
Designer: Lindsay Landgraff (Team Detroit)
Designer: Lisa Wallace (Team Detroit)
Chief Creative Officer: Toby Barlow (Team Detroit)
Designer: Ruben Ramen (Team Detroit)
Associate Design Director: Christine Jones (Team Detroit)
Global Design Director: Michele Silvestri (Team Detroit)

Implementation
Each of the designers took a unique approach to arriving at the final design. In “Dust,” the designer wanted to convey hope in the most hopeless of situations, and used chalk to illustrate the message. In “Smile,” the designer showed that an optimistic attitude can help guide you through any circumstance. In “Follow Your Inner Moonlight,” the designer quoted Allen Ginsberg to encourage the audience to be themselves. In “Knowledge and Humility,” the designer inspired people to make learning an eternal process.

Client Brief Or Objective
The Say Something Poster Project is an annual competition and gallery show created by the American Institute of Graphic Arts (AIGA). The competition gives designers a chance to motivate and educate the next generation, giving them a soapbox to inspire underprivileged youth. Designers are free to choose their subject matter and present it in a way that can be easily understood and appreciated by young adults, ages 16 to 25.

Outcome
Hundreds of posters were submitted for the competition, the four discussed here were selected among the top 25 designs and were included in a public exhibition. Two of the designs finished in the top 10, and both are now on permanent display at the Boys & Girls Club of Boston, where they’ll inspire and motivate young audiences for years to come.

Brief Explanation
The designers were charged with finding a subject matter that was personal and relevant to them. From there, the challenge was to present content in a way that engaged the audience. The brief allowed the designers to take creative liberties, so finding the right message and conveying it with authenticity was key.