SVA ALUMNI PROFILES by VISUAL ARTS PRESS for The School Of Visual Arts

SVA ALUMNI PROFILES

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Industry Colleges, Universities & Education Centers, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency VISUAL ARTS PRESS
Creative Director Anthony P. Rhodes
Art Director Michael J. Walsh
Producer Jennifer Philips, Carrie Lincourt
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: SCHOOL OF VISUAL ARTS
Product/Service: ART SCHOOL
Agency: VISUAL ARTS PRESS
Date of First Appearance: Jun 15 2009 12:00AM
Entrant Company: VISUAL ARTS PRESS , New York, USA
Entry URL: http://sva.edu/alumniProfiles/
Director/Writer: David Hillman Curtis (Hillman Curtis)
Cinematographer: Ben Wolf (Hillman Curtis)
Writer: Arianna Orland (Hillman Curtis)
Creative Director: Anthony P. Rhodes (Visual Arts Press/Ltd.)
Art Director: Michael J. Walsh (Visual Arts Press/Ltd.)
Web Designer: Eric Corriel (Visual Arts Press/Ltd.)
Producer: Jennifer Philips (School Of Visual Arts)
Producer: Carrie Lincourt (School Of Visual Arts)
Media placement: Mini Site - Online Website - 15 June 2009

Describe the challenges and key objectives
This mini-site was created to showcases select SVA alumni. Their work is displayed along with a small bio. Most importantly, short video features of each alumnus were shot and directed by Hillman Curtis, to give shape to ideas about what may lie ahead for current and prospective students.

Describe the brief from the client
Update alumni profiles for use as a recruiting tool. The old profiles were static and didn’t draw attention.

Describe how you arrived at the final design
The design is like a digital screening room to give a cinematic feel to the video features. Widescreen video and a dull "turn the lights down" colour scheme was employed.

Give some indication of how successful the outcome was in the market
Used as one of SVA's recruiting tools, the number of applicants is up 25%