SVA UNDERGRADUATE CATALOG 2010/11 by VISUAL ARTS PRESS for The School Of Visual Arts

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SVA UNDERGRADUATE CATALOG 2010/11

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Industry Colleges, Universities & Education Centers, Books
Media Design & Branding
Market United States
Agency VISUAL ARTS PRESS
Creative Director Anthony P. Rhodes
Art Director Michael J. Walsh
Designer Patrick Tobin, Brian E. Smith
Released September 2009

Credits & Description

Category: Books
Advertiser: SCHOOL OF VISUAL ARTS
Product/Service: ART SCHOOL
Agency: VISUAL ARTS PRESS
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: VISUAL ARTS PRESS , New York, USA
Creative Director: Anthony P. Rhodes (Visual Arts Press/Ltd.)
Art Director: Michael J. Walsh (Visual Arts Press/Ltd.)
Designer: Patrick Tobin (Visual Arts Press/Ltd.)
Designer: Brian E. Smith (Visual Arts Press/Ltd.)
Media placement: Direct Mailing - Mailed To Prospective Students And High Schools - 15 September 2009

Describe the challenges and key objectives
The objective of the School of Visual Arts’ undergraduate catalog, Proof, is to show prospective students why SVA is the preeminent training ground for the next generations of artists. We want to prove that SVA, located in NYC, is the best art school to attend.

Describe the brief from the client
The School of Visual Arts wanted to redesign their undergraduate catalog to better present the capabilities and work of the students attending SVA, and highlight everything that is unique about the school to perspective students.

Describe how you arrived at the final design
Our solution to that goal is to present visual and factual evidence, first by giving dozens of facts about NYC, SVA and its students, and then by presenting literally hundreds of examples of student work throughout the book.

Give some indication of how successful the outcome was in the market
There was a 25% increase in applications as a result of the catalog redesign.