THE WILDE YEARS by VISUAL ARTS PRESS for The School Of Visual Arts

THE WILDE YEARS

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Industry Colleges, Universities & Education Centers, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency VISUAL ARTS PRESS
Creative Director Anthony P. Rhodes
Designer Patrick Tobin
Released October 2009

Credits & Description

Category: Books
Advertiser: SCHOOL OF VISUAL ARTS
Product/Service: ART SCHOOL
Agency: VISUAL ARTS PRESS
Date of First Appearance: Oct 13 2009 12:00AM
Entrant Company: VISUAL ARTS PRESS , New York, USA
Creative Director: Anthony P. Rhodes (Visual Arts Press/Ltd.)
Art Director/Designer: Michael J. Walsh (Visual Arts Press/Ltd.)
Designer: Patrick Tobin (Visual Arts Press/Ltd.)
Managing Editor: Sheilah Ledwidge (Visual Arts Press/Ltd.)
Cover Collage: Hanoch Piven
Crossword Puzzle: Lee Kelly
Media placement: Exhibition Book - V.I.P. Reception and Dinner - 13 October, 2009

Describe the challenges and key objectives
Four Decades of Shaping Visual Culture collects visuals and bios from over 100 of Richard Wilde’s students who have had an impact on graphic culture since graduating from SVA. The over 500 images speak for themselves. An original collage portrait for the cover by SVA alumnus Hanoch Piven, as well as commissioned crossword puzzles by fellow alumnus Lee Kelly, round out the package.

Describe the brief from the client
For the 40th anniversary of Richard Wilde, School of Visual Arts’s Advertising and Graphic Design chair, we wanted to create a keepsake book that will not just be an exhibition catalog, but will celebrate Richard’s impact on the design and advertising world.

Describe how you arrived at the final design
The final design is part tribute and part amazing collection of what alumni from SVA have done since graduating.

Give some indication of how successful the outcome was in the market
In addition to being a keepsake book and exhibition catalog, it also promotes the School of Visual Arts, and the number of applicants has increased by 25%.