RETURN OF THE ORNAMENT by Forsman & Bodenfors Gothenburg for The Swedish Museum Of Architecture

RETURN OF THE ORNAMENT

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Industry Museums & Libraries
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Creative Director Anders Kornestedt
Art Director Oskar Andersson, Robert Axner
Released May 2009

Credits & Description

Category: Posters
Advertiser: THE SWEDISH MUSEUM OF ARCHITECTURE
Product/Service: THE SWEDISH MUSEUM OF ARCHITECTURE
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: May 11 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Creative Director: Anders Kornestedt (Happy F/B)
Art Director: Oskar Andersson (Happy F/B)
Art Director: Robert Axner (Happy F/B)
Account Manager: Madeleine Sikström (Happy F/B)
Media placement: Poster - Outdoors - 2009-05-11

Describe the challenges and key objectives
The challenge was to create a poster that communicates the theme in a new way. Ornaments are decorative elements with no actual function. The technical challenges was to create 350 unique posters with a limited number of stickers.

Describe the brief from the client

The business objective is to get people interested and visit the exhibition. This exhibition present a recurrent trend – playing with architectonic esthetics. The long-term business objective is to make the Swedish Museum of Architecture a strong brand.

Describe how you arrived at the final design
Ornaments are decorative elements with no function. We wanted the poster base to be functional in black and white and then use stickers to 'ornament' them. To illustrate the title, we allowed the ornaments to climb into – or out of – the posters.

Give some indication of how successful the outcome was in the market
The exhibition got a lot of media attention and many people visited the museum.