The Times Design & Branding GANESHA CAMPAIGN 2011 by Umbrella Design India

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GANESHA CAMPAIGN 2011

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Industry Shows, Events & Festivals
Media Design & Branding
Market India
Agency Umbrella Design India
Released September 2011

Credits & Description

Category: Illustration
Advertiser: THE TIMES OF INDIA
Product/Service: FESTIVAL
Agency: UMBRELLA DESIGN
: Bhupal Ramnathakar (Umbrella Design)
: Lokesh Padmashali (Umbrella Design)
: Uttam Sutar (Umbrella Design)
Media placement: Festival Posters - Offices - 1 September 2011

Describe the brief from the client
The Times of India has been awarding the best public decorations done for the festival of Ganesha in Mumbai.

Describe the challenges and key objectives
This campaign promotes eco-friendly Ganesha decorations by drawing a parallel with stories from the mythology of Ganesha.

Describe how you arrived at the final design
The Times of India Ganesha Festival campaign promotes and awards environmental friendly decorations. Here, popular myths and stories take the form of letters written by Lord Ganesha to his devotees. The message draws a parallel between the stories and environment, and urges the reader to preserve the world for the next generations.

Give some indication of how successful the outcome was in the market
The campaign was widely viewed and appreciated in the social media, and also won several local recognitions.