X-RAY ANIMAL by BBR Saatchi & Saatchi Israel for THE UNIVERSITY VETERINARY HOSPITAL

X-RAY ANIMAL

Pin to Collection
Add a note
Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Nadav Pressman
Art Director Uri Dagan
Copywriter Eran Shushu Spanier
Released September 2010

Credits & Description

Category: Self Promotion
Advertiser: THE UNIVERSITY VETERINARY HOSPITAL
Product/Service: VETERINARY HOSPITAL
Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI
Date of First Appearance: Sep 12 2010
Entrant Company: BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan, ISRAEL
Vice President/Creative Director: Yoram Levi (Baumann Ber Rivnay Saatchi & Saatchi)
Creative Director: Nadav Pressman (Baumann Ber Rivnay Saatchi & Saatchi)
Copywriter: Eran (Shushu) Spanier (Baumann Ber Rivnay Saatchi & Saatchi)
Art Director: Uri Dagan (Baumann Ber Rivnay Saatchi & Saatchi)
Account Superviser: Sigal Zor Shavit (Baumann Ber Rivnay Saatchi & Saatchi)
Account: Chen Lantzer (Baumann Ber Rivnay Saatchi & Saatchi)
Graphic Design: Zehava Greenberg (Baumann Ber Rivnay Saatchi & Saatchi)
Graphic Design: Inbal Nezer (Baumann Ber Rivnay Saatchi & Saatchi)
Media placement: Business Card - Slef Promotion - 12/09/2010

Describe the brief from the client
Create business cards for the various doctors at the University Veterinary Hospital.

Describe the challenges and key objectives
The hospital has expert doctors in various fields.
We needed to create business cards for them that will express each doctor's specialty, and doing so on a tight budget.

Describe how you arrived at the final design
Since the University Veterinary Hospital is a pro-bono client, we needed to find a tight budget solution to make the business cards.
While touring the hospital, we found they were using an X-ray machine to
acquire images of the sick animals, and since they were keeping a stock
of all the images, we were able to use them for our creative work.
Hence, we decided to make miniature X-ray sheets using the animal X-ray,
and simply print them on transparent printing paper on a colour printer
to achieve the genuine X-ray look.

Give some indication of how successful the outcome was in the market
The little X-ray business cards turned out to be very popular and sadly enough
the first stack of cards ran out very quickly, so we had to print another round
for doctors shortly after the primal printing.
Moreover, we received requests from other doctors in the hospital to print business cards with more animals, such as horses, penguins, and even…a lion.