THE WEST BAY CLUB BRAND IDENTITY by Turner Duckworth London for THE WEST BAY CLUB

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THE WEST BAY CLUB BRAND IDENTITY

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Typographer Nick Cooke
Illustrator John Geary
Released June 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: THE WEST BAY CLUB
Product/Service: THE WEST BAY CLUB
Agency: TURNER DUCKWORTH
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: TURNER DUCKWORTH, London, UNITED KINGDOM
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Designer: Gavin Hurrell (Turner Duckworth: London & San Francisco)
Illustrator: John Geary
Typographer: Nick Cooke (G-Type)
Media placement: The West Bay Club Logo - The West Bay Club - 1 June 2009
Media placement: The West Bay Club Sign - The West Bay Club - 1 June 2009
Media placement: The West Bay Club Business Card - The West Bay Club - 1 June 2009
Media placement: The West Bay Club Letterhead - The West Bay Club - 1 June 2009

Describe the challenges and key objectives
To attract holiday-makers that may convert into investors and buy a property. The club is an all year round holiday destination and as such will attract couples, groups of friends or clubs eg cycling who are looking for a base for a long weekend.

Describe the brief from the client
The West Bay Club is a re-branding of the resort previously known as The Savoy Club. The West Bay Club, located on the Isle of Wight is an all year holiday destination, attracting couples, groups of friends and clubs looking for a relaxing and luxurious home from home

Describe how you arrived at the final design
Taking inspiration from the Club’s British coastal location, a distinctive wave / shell illustration was created. The ‘S’ and ‘C’ letterforms were also crafted to mimic the shape of the wave and create an iconic logo.

Give some indication of how successful the outcome was in the market
The transitional rebrand from The Savoy Club to The West Bay Club has been extremely successful, so much so that it has been carried throughout the company from stationary and signage to the website and advertising materials.