The Wood Edition by Ogilvy & Mather Vienna for The Brandl Winery

Adsarchive » Design & Branding » The Brandl Winery » The Wood Edition

Pin to Collection
Add a note
Industry Wine & Champagne
Media Design & Branding
Market Austria
Agency Ogilvy & Mather Vienna
Released March 2011

Awards

Golden Drum 2011
Direct communication Packaging design - custom made Silver Drum

Credits & Description

Product and services category:Wine farmer
Registrant:OGILVY & MATHER GMBH
Country:AUSTRIA
Brand name:
The Wood Edition
Advertising agency, city: Ogilvy and Mather, Vienna
Art director:
Renate Stoica, Heinz Ploder, Natalia Satzinger
Copywriter:
Sarah Krobath
Creative director:
Gerd Schulte-Doeinghaus
Creative idea explanation:
Describe the brief from the client:The Brandl Winery creates limited edition series of oak-aged wines. The series, created from 3 different wines of varying vintages - Blaufränkisch, Zweigelt and Stone Red - were to be given a unified design.Describe the challenges and key objectives: How to show at a glance that the wine has been matured in wooden casks? Describe how you arrived at the final design: The labels were created from veneers, which were cut from the original wooden wine casks. The typeface was engraved directly into the wood. Give some indication of how successful the outcome was in the market (how well the design was received; results; consumer engagement etc.: The bottles were highly desirable - and not only due to their content. Despite its relatively high price, the limited edition sold out within 5 months.

The Design & Branding titled The Wood Edition was done by Ogilvy & Mather Vienna advertising agency for product: The Wood Edition (brand: The Brandl Winery) in Austria. It was released in Mar 2011.