The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Design & Branding ONE'S BATTLE : ONE SHOW 2011 EXHIBITION IN JAPAN by Dentsu Inc. Tokyo

Adsarchive » Design & Branding » The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo » ONE'S BATTLE : ONE SHOW 2011 EXHIBITION IN JAPAN

ONE'S BATTLE : ONE SHOW 2011 EXHIBITION IN JAPAN

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yuya Furukawa
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Nae Mikuni
Designer Tanaka Kenichi, Yusuke Nonaka, Minami Otsuka
Producer Yoshiko Tomita, Shunpei Mikami
Released January 2012

Credits & Description

Category: Posters
Advertiser: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / ADVERTISING MUSEUM TOKYO
Product/Service: ONE SHOW 2011 EXHIBITION IN JAPAN
Agency: DENTSU
Executive Creative Director: Yuya Furukawa (Dentsu)
Art Director: Yoshihiro Yagi (Dentsu)
Designer: Minami Otsuka (Taki Corporation)
Translator: Yuko Sugiyama (Dentsu)
Printing Producer: Shinya Tamura (Dentsu On Demand Graphic)
Producer: Shunpei Mikami (Taki Corporation)
Copywriter: Haruko Tsutsui (Dentsu)
Copywriter: Nae Mikuni (Dentsu)
Designer: Yusuke Nonaka (Taki Corporation)
Designer: Kenichi Tanaka (Taki Corporation)
Producer: Yoshiko Tomita (Dentsu)
Media placement: B1×7 Poster - Station And Around The Venue - January 5,2012

Describe the brief from the client
Announcement for the One Show 2011 exhibition in Japan.

Describe the challenges and key objectives
The creators are always strategising and battling in their head. This life-and-death battle to find ideas can be bold, elaborate and sometimes cowardly.

Describe how you arrived at the final design
8 types of posters were used and each used a battle map of the world as a motif. The venue was designed to resemble a defence map.

Give some indication of how successful the outcome was in the market
Visitor traffic increased 150% compared to the previous year, and the announcement served to raise the visibility of the One Show in Japan.