THESE DAYS Design & Branding THOSE DAYS by These Days Y&R Antwerpen


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Belgium
Agency These Days Y&R Antwerpen
Creative Director Samuel De Volder
Released September 2009

Credits & Description

Category: Stationery
Advertiser: THESE DAYS
Date of First Appearance: Sep 18 2009 12:00AM
Entrant Company: THESE DAYS, Antwerp, BELGIUM
Lead Designer: Valentijn Destoop (These Days)
Creative Director: Samuel De Volder (These Days)
Managing Director: Erwin Jansen (These Days)
Managing Director: Gio Canini (These Days)
Media placement: Business Cards - Business Cards - 18/09/2009

Describe the challenges and key objectives
To be true to the nature of what we do (interactive communication), we wanted to create a business card that is not just another business card, but one that evokes a reaction, a smile, a small conversation...

Describe the brief from the client
Create new business cards for our company called These Days, an interactive communications agency.

Describe how you arrived at the final design
Although business cards are a way to express who your are, most cards are actually not about the person, but about the company and its house style. In our own communication we very much focus on the people behind the company. That's why we decided to put a childhood picture of the employee on the card showing how we were back then, in those days. On the other side you see what we do (at) these days.

Give some indication of how successful the outcome was in the market
To be truly honest, it's certainly a mission accomplished. When we handout a card, we are not just exchanging mobile numbers and email addresses. But we actually offer a smile and a conversation starter, as every picture contains a story: about childhood dreams, rock 'n roll careers or missed opportunities as models... People ask: is that you? You changed a lot - or not... It proved to be a great way to break the ice when you meet somebody and turned a rather formal and conservative thing as a business card into an emotional communication carrier.