TIC TAC RATTLE by STI - Gustav Stabernack for Tic-tac

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TIC TAC RATTLE

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Industry Candies
Media Design & Branding
Market Germany
Agency STI - Gustav Stabernack
Released April 2012

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: FERRERO
Product/Service: TIC TAC
Agency: STI - GUSTAV STABERNACK
Agency: FERRERO DEUTSCHLAND
Product Development: Oliver Gleim (STI Group)
Project Manager Product & Process Innovation: Volker Krömmelbein (STI Group)
Account Manager: Markus Schiller (STI Group)
Media placement: Tic Tac Rattle Packaging - Supermarkets And Discounters Germany - 10 April 2012

Describe the brief from the client
The client`s brief 'Develop a piece of fan packaging for the 2014 Football World Cup in Brazil' inspired the designers without giving them a product specification. Still aware of characteristic sound of the South-African Vuvuzelas the idea was born: the packaging must be a Maraca, the typical Brazilian rhythm instrument. Inspired by the a group of students who submitted a brilliant project to the STI Design Award 2010, the brand managers at Ferrero commissioned the designers at the STI Group to produce a fan rattle constructed to work with tic tacs as the heart, soul and sound of the packaging.

Describe the challenges and key objectives
It took numerous iterations to convert that concept into a functional end product that satisfied all parties. The key challenge was to create a solutions that was efficient to produce and yet simple to stock. Aside from this the product itself should be able to be removed without destroying the rattle-packaging.

As a classic impulse buy the fan rattle comes with a special corrugated board tray with perforations to hold the product and invite shoppers to pick one up. There is also a matching display that can hold three trays of rattles.

Describe how you arrived at the final design
The packaging design was developed after the product for the rattle became clear. The rattle packaging encloses the multi-pack safely, simultaneously makes it possible to remove the tic tac pieces out of the boxes without destroying the packaging.

The graphic design of the packaging was adapted to the upcoming European Football Championships 2012 to test the rattle for its use in the Brazilian World Cup 2014. As it is for the time being launched only in Germany there's a classic black-red-gold design and aside from that a more neutral football version for fans of other than the German football team.

Give some indication of how successful the outcome was in the market
As the product is only available since mid-April – which today is only a few days ago – there are no indicators of success about the outcome in the market yet.