Tikkurila Design & Branding TIKKURILA ANNUAL REPORT 2010 by Miltton Creative Helsinki Finland

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Finland
Agency Miltton Creative Helsinki Finland
Art Director Liisa Sandholm
Released March 2011

Credits & Description

Category: Large Business - international or global scale
Advertiser: TIKKURILA
Date of First Appearance: Mar 17 2011
Entrant Company: MILTTON , Helsinki, FINLAND
Entry URL: http://www.tikkurilagroup.com/media/publications/
Financial Communications Manager: Minna Avellan (Tikkurila)
Art Director: Liisa Sandholm (Miltton)
Account Director: Camilla Lindeberg (Miltton)
Project Manager of the Financial Statements: Noora Wuolanne (Miltton)
Media placement: The Annual Report As PDF - Web - 9 March 2011
Media placement: Printed Annual Report - Hard Copy - 17 March 2011

Describe the brief from the client
Tikkurila wanted an Annual Report that would inspire people to paint and to use colours. One of the essential things in the brief was to combine a look and feel of “real life”. The client wanted their Annual Report also to express feelings, life and how colours affect this combination.

Describe the challenges and key objectives
The challenge was to make the first report so good that it would be remembered for a long time after the publication year. We also wanted to make a product that would stand out compared to other Annual Reports. The project process was a challenge as this was a new product and a new team that assisted in developing the Report, and we had no older version to compare with or use as an example.

Describe how you arrived at the final design
After the client brief, the team had a brainstorming session where the idea “Today I am feeling” was created. The process began with a prototype which was continuously developed on the basis of the client’s feedback. We wanted to bring extra value to the hardcopy of the Report with a special cover pocket and by using spot colours on the pages that make the product come alive when you flick through. It was important for the team to keep the original brief in mind and use the colours present in Tikkurila’s business and inspire people to use colours.

Give some indication of how successful the outcome was in the market
The product was released as a PDF the evening before this entry was made, so no direct feedback is available at this point. The final printed product will be released on March 17th. We will supply you with the feedback after that.