Teamworx / ZDF Design & Branding RESCUE DINA FOXX! by WEAREFLINK

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RESCUE DINA FOXX!

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Industry Publishing, streaming & media
Media Design & Branding
Market Germany
Agency WEAREFLINK
Director Weareflink
Released July 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: TEAMWORX / ZDF - DAS KLEINE FERNSEHSPIEL
Product/Service: TITLE SEQUENCE
Agency: WEAREFLINK
Director: Weareflink (Weareflink)
Creative Lead: Martin Hess (Weareflink)
Executive Producer: Andreas Lampe (Weareflink)
Media placement: Televison - TV Programme - 20 July 2011

Describe the brief from the client
To create a title design.

Describe how you arrived at the final design
This TV thriller kick starts the cross-media event 'Rescue Dina Foxx!, which combines TV and the internet to highlight the dangers of digital identity theft. The film introduces the story of Dina who is arrested for murder but claims her world has been manipulated by a digital doppelgänger.

Give some indication of how successful the outcome was in the market
why not