Tivoli Design & Branding JAZZ AND CLASSICAL CONCERTS - JASSICAL by ... & Co., Fitzco

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Industry Leisure Parks
Media Design & Branding
Market Denmark
Agency ... & Co.
Agency Fitzco
Art Director Sanne Frank
Released November 2011

Credits & Description

Category: Posters
Product/Service: TIVOLI GARDENS
Agency: & CO.
Art Director/Graphic Designer: Sanne Frank (& Co.)
Media placement: Posters - Tivoli And Around The Cities - 01.06.2011

Describe the brief from the client
Promote classical and jazz concerts in Tivoli Gardens during the summer period.

Describe the challenges and key objectives
The overall challenge was how to combine the communication of 2 different music genres.

Describe how you arrived at the final design
The visuals for the posters were made based on Tivoli Gardens signature visual element, the harlequin-pattern, and additional elements communicating summer and music.

Give some indication of how successful the outcome was in the market
The results went beyond expectations:
– Visitors in summer period went from 2,490,000 to 2,632,000 (index 106)
– Brand recognition has risen over 10.2%