To financial fund Design & Branding To: A New Kind of Support, 2 by Landor Paris

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To: A New Kind of Support, 2

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Industry Banking & Financial Services
Media Design & Branding
Market France
Agency Landor Paris
Executive Creative Director Tristan Macherel
Copywriter Pierre de la Saussay
Senior Copywriter Luc Speisser
Designer Charles Privé, Sean Knowles
Released October 2016

Awards

Clio Awards 2017
Brand Design Business-to-Business: Corporate Identity Silver

Credits & Description

Agency: Landor Paris
Client: To:
President: Luc Speisser
Executive Director, Strategy: Stéphane Dubard
Prod / Imp / Real Director: Maureen Baroni
Digital Strategy Director: Nicolas de Premonville
Client Manager: Marine Vallat
Production Artist: Igor Ryvkine
Production Artist: Didier Hongre
Strategy Director: Anna Kohl
Senior Copywriter: Luc Speisser
Designer: Sean Knowles
Designer: Charles Privé
Design Director: Jérémie Barry
Executive Creative Director: Tristan Macherel
Copywriter: Pierre de la Saussay
Design Agency: Landor Paris
Description:
To: is an innovative financial fund that gives a new kind of support.
To: invest in awesome companies.
To: change the way we do business.
To: develop sustainable initiatives.
To: promote good.
Because To: only exists through the companies they invest in, so does their brand.
To:’s brand lives on their partners’ brands. Every single touchpoint is layered over existing digital and print material: past-season catalogues, business cards, leftover posters, canvas bags and even condoms.
To: supports them, they support To:.