To-Wa kiseki Design & Branding Loose case for type Ii diamonds, 4 by Team collaboration

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Loose case for type Ii diamonds, 4

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Industry Jewelry
Media Design & Branding
Market Japan
Agency Team collaboration
Art Director Harumi Sasaki, Anna Sakaguchi
Designer Anna Sakaguchi, Harumi Sasaki
Released October 2016

Awards

D&AD 2017
Packaging Design Luxury Packaging Design* Wood Pencil

Credits & Description

Agency: Harumi Sasaki, Anna Sakaguchi
Client: To-Wa kiseki Co., Ltd.
Designer: Anna Sakaguchi
Designer: Harumi Sasaki
Art Director: Harumi Sasaki
Art Director: Anna Sakaguchi
Description:
This is a loose case series for typeⅡ diamonds. Only 2% of all diamonds in the world are typeⅡ diamonds.
Generally loose cases for gems are so poor like simple black box cases made of cheap plastic. Customers can’t feel the quality of the gems well with these cheap looking cases.There are two types of customers who buy typeⅡ diamonds. One buys it as a jewelry, and the other buys it as an investment. They have different purposes, but they have the common points of judging the diamonds; quality and genuineness.
So, we made new loose cases to convey to customers the quality of the gems.