THRISLINGTON BOOKS by The Partners for Thrislington Cubicles

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THRISLINGTON BOOKS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Greg Quinton The Partner
Photographer Louis Wilson
Released March 2009

Credits & Description

Category: Books
Advertiser: THRISLINGTON
Product/Service: TOILET CUBICLE MANUFACTURER
Agency: THE PARTNERS
Date of First Appearance: Mar 10 2009 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Director: Greg Quinton (The Partners)
Design Director: Robert Ball (The Partners)
Senior Designer: Leon Bahrani (The Partners)
Photographer: Louis Wilson
Client Director: Hannah Kirkman (The Partners)
: Dougie Cross (Tiger X)
Media placement: Book - Mailings To Schools And Colleges - 1 May 2009

Describe the challenges and key objectives
In the first instance we needed to show empathy with the audience (the yellow book): 15,000 blank schoolbooks were printed with Thrislington Cubicles no-nonsense manifesto and sent directly to head teachers. Unlike the competition, the books don’t portray an idealised world, but empathized with real issues and illustrate how to practically solve them. The approach is humorous, gets to the point and cuts the crap. The low-fi images in were designed to reflect the reality of the head teachers working environment and were therefore shot digitally with high contrast, to feel as raw as a phone camera.

Describe the brief from the client
We were briefed to promote a range of toilet cubicles to busy head teachers, who are frequently inundated with marketing materials from other manufacturers.

Describe how you arrived at the final design
We followed the yellow book with a simple decision process (the blue product brochure): The blue brochure needed to show the products to a higher quality, but without the massive set up costs of studio photography. We drafted in a CGI company to create the images of the products in context. The images were used online and will be used for future films on the website. A decision guide (in the brochure and online) helps teachers understand the right product for the right environment (rough school = tough cubicle etc). These aspects all helped the audience understand the product better.

Give some indication of how successful the outcome was in the market
Customers have commented positively on the simplistic, yet entertaining approach of both the books. After a significant mail drop of the yellow book, there were many request for further information. Following production of the blue books, inquires and new orders from clients within the education sector increased three-fold. Particularly successful with customers was the innovative decision time pages which made choosing products fair simpler for people not used to the manufacturing industry.