APOTEKET OWN PRODUCTS by Forsman & Bodenfors Gothenburg for Apoteket

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APOTEKET OWN PRODUCTS

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Industry Health & Pharmaceuticals
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Creative Director Anders Kornestedt
Art Director Andreas Kittel, Mikael Blom, Maria Glansen
Released February 2009

Credits & Description

Category: Toiletries & Pharmaceuticals
Advertiser: APOTEKET
Product/Service: TOILET REQUISITES
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Creative Director: Anders Kornestedt (Happy F&B)
Art Director: Mikael Blom (Happy F&B)
Art Director: Andreas Kittel (Happy F&B)
Art Director: Maria Glansén (Happy F&B)
Account Director: Catarina Åkerblom (Happy F&B)
Account Manager: Linda Almström (Happy F&B)
Account Manager: Camilla Smids (Happy F&B)
Account Manager: Jeanette Larsson (Happy F&B)
Media placement: Toilet Requisites - Sold In Shop - 2009-03-01

Describe the challenges and key objectives
This already trusted brand wanted to create ultimate everyday products for the swedes’ medical cabinets that speak more of good health than of sickness. The line consists of 50 products.

Describe the brief from the client
Apoteket is the Swedish state pharmacy. After 40 years, the pharmacy market was recently deregulated. To meet new competition, Apoteket had to become a modern retail chain – without loosing its knowledge, origin, and reliability. Besides a new visual profile, we have created a private label for Apoteket.

Describe how you arrived at the final design
The design is based on patterns that illustrate each product’s properties and range of application.

Give some indication of how successful the outcome was in the market
Very successful. Some of the products have already become bestsellers.