Tok&stok Design & Branding CHAIR by DDB Sao Paulo

CHAIR

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Joao Carlos Mosterio
Art Director Markus H. Correa
Copywriter Gustavo Tasselli
Photographer Sergio Prado
Released March 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: TOK&STOK
Product/Service: TOK&STOK
Agency: DDB BRASIL
Date of First Appearance: Mar 3 2011
Entrant Company: DDB BRASIL, São Paulo, BRAZIL
Chief Creative Officer: Sergio Valente (DDB Brasil)
Executive Creative Director: Marco Versolato (DDB Brasil)
Creative Director: Joao Mosterio (DDB Brasil)
Art Director: Markus Correa (DDB Brasil)
Copywriter: Gustavo Tasselli (DDB Brasil)
Photographer: Sergio Prado (DDB Brasil)
Media placement: business cards - Tok&Stok Stores - March 2011

Describe the brief from the client
Create Tok&Stok new business card. These cards were displayed at cash points in stores for consumers to pick them up. They were expected to be modern and original and reinforce the image that Tok&Stok’s furniture is easy to assemble.

Describe the challenges and key objectives
The main objective was to create something differentiated that could draw consumers’ attention at the POS, reinforcing the brand’s image.

Describe how you arrived at the final design
We knew from the beginning that we would need a differentiated design. So we had the idea of creating cards that could be transformed into furniture, creating different models until we reached the ideal one

Give some indication of how successful the outcome was in the market
Since economy in the country is enjoying good times, we cannot say that the increase of 10% in sales in relation to the same period in the previous year is due solely to the cards. But what we are sure is that all of the 5 thousand cards produced were picked up by customers in just one weekend.