Tommy Morris Photography Design & Branding THE 1,000-WORD NAME CARD by Mccann Erickson Singapore

Adsarchive » Design & Branding » Tommy Morris Photography » THE 1,000-WORD NAME CARD

THE 1,000-WORD NAME CARD

Pin to Collection
Add a note
Industry Photo Development
Media Design & Branding
Market Singapore
Agency Mccann Erickson Singapore
Executive Creative Director Farrokh Madon
Art Director Michael Qwah Pte Ltd
Copywriter Kristofer Richardson Pte Ltd
Photographer Tommy Morris
Released October 2010

Credits & Description

Category: Self Promotion
Advertiser: TOMMY MORRIS PHOTOGRAPHER
Product/Service: TOMMY MORRIS PHOTOGRAPHER
Agency: McCANN WORLDGROUP SINGAPORE
Date of First Appearance: Oct 1 2010
Entrant Company: McCANN WORLDGROUP SINGAPORE, SINGAPORE
Executive Creative Director: Farrokh Madon (McCann Erickson (Singapore) Pte Ltd)
Copywriter: Kristofer Richardson (McCann Erickson (Singapore) Pte Ltd)
Art Director: Michael Qwah (McCann Erickson (Singapore) Pte Ltd)
Photographer: Tommy Morris (Tommy Morris Photography)
Media placement: Slide Business Card - Given To Prospective Clients - 1 Oct 2010

Describe the brief from the client
Create a memorable way for Tommy Morris to introduce himself to ad agencies.

Describe the challenges and key objectives
A picture is worth a thousand words. So instead of printing the contact details on a paper name card, we printed them on a slide. Using real slide casings and actual photographs shot by Tommy, we created a variety of business cards that were handed out to prospective clients at agency meet-and-greets.

Describe how you arrived at the final design
The cards served as a functional leave behind and a simple reminder of the high quality work Tommy had done.

Give some indication of how successful the outcome was in the market
Tommy Morris generated high top-of-mind awareness for his work. Compared to 2009, campaigns commissioned with him in 2010 witnessed a huge spike. Which means that Tommy has a lot of great new photos to put into his Slide Name Cards for 2011.