Tomorrow Newspaper Design & Branding TOMORROW by The Partners

TOMORROW

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Industry Newspapers, Online Press, Media & Information
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Robert Ball
Released March 2012

Credits & Description

Category: Logo Design
Advertiser: TOMORROW
Product/Service: ONLINE-ONLY NEWSPAPER
Agency: THE PARTNERS
Senior Designer: Tim Brown (The Partners)
Creative Director: Robert Ball (The Partners)
Media placement: Logo - On Line - March 2012
Media placement: Website - On Line - March 2012

Describe the brief from the client
Tomorrow is a new online-only newspaper launching in 2012. It aims to bring integrity and responsibility to breaking news without compromising speed of delivery. Tomorrow needed a modern, forward looking identity that broke away from the conventions of newsprint and traditional newspaper mastheads.

Describe the challenges and key objectives
An ever-moving logo suggests the turning pages of a calendar, and the fact that for the news it is always tomorrow. Tomorrow’s news, today.

Describe how you arrived at the final design
An ever-moving logo suggests the turning pages of a calendar and the fact that for news it is always tomorrow.
Tomorrow’s news, today.

Give some indication of how successful the outcome was in the market
We successfully created a forward looking identity that broke away from the conventions of newsprint and traditional newspaper mastheads.