KARATE BOARD by Extreme Group for TORONTO ACADEMY OF KARATE

KARATE BOARD

Pin to Collection
Add a note
Industry Sports and Health Clubs, Gyms
Media Design & Branding
Market Canada
Agency Extreme Group
Creative Director Chris Hall. Matt Syberg-Olsen
Art Director Mike Schonbeger
Copywriter Matt Hubbard
Released October 2009

Credits & Description

Category: Point of Sale
Advertiser: TORONTO ACADEMY OF KARATE
Product/Service: KARATE SCHOOL
Agency: EXTREME GROUP
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: EXTREME GROUP, Halifax, CANADA
Chief Creative Officer: Shawn King (Extreme Group)
Creative Director: Matt Syberg-Olsen (Extreme Group)
Art Director: Mike Schonbeger (Extreme Group)
Copywriter: Matt Hubbard (Extreme Group)
Media placement: Sandwich Board - P.O.P. In Front Of Academy - 1 October 2009

Describe the challenges and key objectives
With a limited budget, we needed to create something that was not only impactful and eye-catching, but that could be easily transported from place to place.

Describe the brief from the client
Without a main location to call their own, the Toronto Academy of Karate typically holds their classes in schools, churches and recreational centres throughout the city. They were looking for a simple way of attracting students and potential customers to their current day’s location.

Describe how you arrived at the final design
By demonstrating one of the school’s core benefits, we constructed a fun, mobile sign that resembled a karate-chopped plank of wood.

Give some indication of how successful the outcome was in the market
In the short time since the sign has been in market, reactions from current and potential students have been extremely positive.