CURLING by Dentsu Inc. Tokyo for Toshiba

CURLING

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Masumi Nakazawa
Art Director Asami Kojima
Copywriter Yosuke Murai
Designer Masakatsu Amemiya, Saki Yoshida, Shotaro Oiri
Producer Yutaka Nakafuji, Asuka Takizawa
Photographer Kenichi Sonehara Amana Inc.
Released March 2010

Credits & Description

Category: Posters
Advertiser: TOSHIBA CORPORATION
Product/Service: CLOTHES IRON
Agency: DENTSU
Date of First Appearance: Mar 29 2010 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Creative Director: Masumi Nakazawa (Dentsu Inc.)
Copywriter: Yosuke Murai (Dentsu Inc.)
Art Director: Asami Kojima (Dentsu Inc.)
Photographer: Kenichi Sonehara (SPOON Inc.)
Designer: Masakatsu Amemiya (Taki Corporation)
Designer: Shotaro Oiri (Taki Corporation)
Designer: Saki Yoshida (Taki Corporation)
Account Manager: Akiko Seino (Dentsu Inc.)
Account Manager: Tatsuro Aono (Taki Corporation)
Producer: Yutaka Nakafuji (Amana Inc.)
Computer Graphics Director: Yoshifumi Uemi (SPOON Inc.)
Stylist: Toru Nishi (Kite co., ltd.)
Hair and Makeup: Kyoko Kishita (addmixB.G co.,ltd.)
Producer: Asuka Takizawa (Amana Inc.)
Media placement: Poster - Station - 29/03/2010

Describe the challenges and key objectives
People can understand the benefit of the product in 2 seconds.

Describe the brief from the client
Explain the smoothness of their new clothes iron.

Describe how you arrived at the final design
The Winter Olympic games were held this winter. In Japan, curling now has become one of the most popular winter sports. We used this situation to explain the product's benefit.

Give some indication of how successful the outcome was in the market
The recognition of the clothes iron went up.