Tramontina Design & Branding Teachings of the Grill Master, 3 by J. Walter Thompson Sao Paulo

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Teachings of the Grill Master, 3

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Industry Household maintenance & pet products
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Chief Creative Officer Ricardo John
Executive Creative Director Humberto Fernandez
Creative Director Cassio Moron, Mariana Borga, Roberto Vilhena, Diego Wortmann, Rodrigo Da Matta
Released April 2018

Credits & Description

Agency: J. Walter Thompson
Client: Tramontina
Title: Contos do Mestre Churrasqueiro
CCO: Ricardo John
Executive Creative Director: Humberto Fernandez
Creative Director: Cassio Moron, Diego Wortmann, Mariana Borga, Roberto Vilhena e Rodrigo Da Matta.
Creative Team: André Mezzomo, Edson Oda e Rodrigo Rocha
Head of Production: Maisa Delgado
RTV: Carolina Florentino, Lincoln Braga
Photographer: Régis Fernandez
General Director: Lilian Chwartzmann
Executive Director: Renata Dall Onder
Account: Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari
Media: João Dabbur, Camila Bertoli, Gabriela Dib, Carolina Lopes, Nathalia Silva
Planning: Mariana Quintanilha, Marcus Pesavento, Gabriel Lopes
Approved by: Marcos Grespan, Rosane Fantinelli

FILM and Illustration:
Image production company: Handquarters
Creative Direction: Rafael Grampá
Direction: Rafael Grampá e Cadu Macedo
Executive Production: Carlos Farinha
Photography Direction: Paulo Zaracla
Production: Equipe Handquarters

Editors: Cadu Macedo e Denis Giacobelis
Post production Company: Cadux Studio e La Matta
Art and Illustration Company: Handquarters
Color Grading: Dimitri Lucho

Production Company: Croacia
Sound Track: Guiza Ribeiro
Account: Claudia Lampert e Lara Fratucelli
Published: April 2018
It all started in 2014 with the launch of the BBQ Bible containing the commandments of a good barbecue in a book that translated Tramontina's passion for grilling in a sensorial and definitive way.
In the years after that we had the campaign "Teachings of the Grill Master" featuring the Grill Master character in films that taught the art of preparing good barbecue. This mythical entity, a hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals, has become a comic strip.
Grill Master is a mythical entity of the barbecue. A hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals. Tales of the Grill Master is a comic book saga in five episodes that offers Internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products. In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames. Using the Tales of the Grill Master, Tramontina shows that achieving excellence in grilling requires patience, time, and obviously: the right tools. To create the comic strip, the brand went after the master in comic books, Rafael Grampá, one of the most renowned comic book artists in Brazil, recipient of the Eisner Award, the Oscar of international comic books.