TOO LATE FOR THE TRAVEL BOOK SHOP by Wirz Werbung Zurich for Travel Book Shop

Adsarchive » Design & Branding » Travel Book Shop » TOO LATE FOR THE TRAVEL BOOK SHOP

TOO LATE FOR THE TRAVEL BOOK SHOP

Pin to Collection
Add a note
Industry Book store
Media Design & Branding
Market Switzerland
Agency Wirz Werbung Zurich
Creative Director Matthias Freuler, Hanspeter Schweizer
Copywriter Tom Zurcher
Illustrator Iwan Von Rickenbach
Released March 2009

Credits & Description

Category: Posters
Advertiser: TRAVEL BOOK SHOP
Product/Service: BOOK SHOP
Agency: WIRZ/BBDO
Date of First Appearance: Mar 18 2009 12:00AM
Entrant Company: WIRZ/BBDO, Zürich, SWITZERLAND
Entry URL: http://www.travelbookshop.ch
Creative Director: Matthias Freuler (Wirz BBDO)
Creative Director: Hanspeter Schweizer (Wirz BBDO)
Art Director: Iwan von Rickenbach (Wirz BBDO)
Copywriter: Tom Zürcher (Wirz BBDO)
Illustrator: Iwan von Rickenbach (Wirz BBDO)
Media placement: Poster - City Poster Network - March 09
Describe the challenges and key objectives
To stand out from other bookstore campaigns by special illustrations style.
Describe the brief from the client
Travel Book Shop is a chain of book shops specialised in travel literature. For continuous growth they need more clients.
Describe how you arrived at the final design
In a very reduced style the illustrations depict what can happen to naive tourists.
Give some indication of how successful the outcome was in the market
The campaign’s striking approach has provoked strong response and the number of shop visitors has increased.