La Ditta Design & Branding BEEN THERE DONE THAT by Bascos

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Industry Books
Media Design & Branding
Market India
Agency Bascos
Designer Kunal Chandak, Sanika Palkar
Released September 2010

Credits & Description

Category: Books
Product/Service: TRAVEL DIARY
Agency: BASCOS
Date of First Appearance: Sep 23 2010
Entrant Company: BASCOS, Mumbai, INDIA
Entry URL:
President: Harry Cheng (La Ditta)
Art and Editorial Designer: Dipti Hanako Kambe (Bascos Design Marketing)
Editorial Consultant: Aya Honda (Espressivo)
Project Director: Anuj Jodhani (Maido Enterprises)
Designer: Kunal Chandak (Bascos Design Marketing)
Designer: Sanika Palkar (Bascos Design Marketing)
Research: Alka Dhir (Maido Enterprises)
Research: Atul Lade (Maido Enterprises)
Media placement: Product Launch In England - The Travel Book Shop, London - 23 September 2010
Media placement: Won Good Design Award 2010 - Tokyo Midtown Hall, Tokyo - 29 September 2010
Media placement: Product Launch In Japan - Bookshops In Japan (Launched In Tokyo Club, First Distribution at Maruzen) - 1 October 2010
Media placement: Product Launches In UK - Bookshops In UK - 1 October 2010
Media placement: Product Launch In Singapore - Bookshops In Singapore (Launch in Kinokuniya) - 29 October 2010
Media placement: Second Highest Selling Product - Amazon Japan - March 2011

Describe the brief from the client
To create a mode, which allows people to tick and record their memoirs and experiences, the places they have visited, seen, and things they have done and experienced by the medium of checklists. The book should have an international appeal both content and design-wise.

Describe the challenges and key objectives
The challenge was to create a concise book that is easy to carry during trips, along with your passport. With the vast information that was necessary to include in order to satisfy the hunger of a traveller, due care was taken while drafting the layout of the book. This way, one can plan their itineraries, see the places available to go, jot down and find fun things to do, and lastly tick it when done. Due care was taken to carefully segregate the book in sections which are easy to refer to at any point of travel.

Describe how you arrived at the final design
A pocket-sized diary was created which contained 40 various lists including Countries and Territories, World Heritage (carefully segregated by their countries which belong to the continent section where they are geographically placed), Airports and Cities, Hotels, Travel memos and Maps along with thoughtful pages that help you introspect. The lists are divided into "Been" and "Done" categories, represented by checkboxes inspired from the Logo-symbol. Some lists have “Number of times visited” and “Stars” to rate the level of liking. The usage of colours throughout the pages of the book has been restricted to only three colors, to enhance the simplicity.

Give some indication of how successful the outcome was in the market
The journey of the book begun with it winning one of the most prestigious design awards in Japan, followed by a worldwide release at bookshops in London, Tokyo and Singapore. The website was an instant hit with copies selling online like hot cakes. As of March 2011, we have obtained the second highest selling product in Amazon Japan under the notebook section for gift items.