Panasonic Design & Branding ONE PRODUCT, ONE TREE. by Creators Group Mac

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ONE PRODUCT, ONE TREE.

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Japan
Agency Creators Group Mac
Creative Director Taku Kogame, Yoichi Miura
Art Director Hiroyuki Takasu
Copywriter Kazuyuki Uno
Designer Akane Kawaai
Released March 2012

Credits & Description

Category: Posters
Advertiser: PANASONIC CORPORATION
Product/Service: TREE-PLANTING CAMPAIGN
Agency: CREATORS GROUP MAC
Creative Director: Yoichi Miura (Panasonic Corporation)
Art Director: Hiroyuki Takasu (Panasonic Corporation)
Creative Director: Taku Kogame (Creators Group Mac)
Art Director/Designer: Atsuhiro Yamamoto (Creators Group Mac)
Copywriter: Kazuyuki Uno (Creators Group Mac)
Designer: Akane Kawaai (Creators Group Mac)
Stylist: Yuri Yamaguchi
Media placement: Poster - Station - 26 March 2012 - 2 April 2012

Describe the brief from the client
Our client has been developing a 'planting campaign' which connects with product sales since April 2007. This project needed to present the report of this campaign.

Describe the challenges and key objectives
We try to present the real campaign results. Because, with this campaign, it is not easy to understand the result of customer's action.

Describe how you arrived at the final design
We laminated actual leaves instead of photography and illustration, which aims to merge the result of this campaign with the reality.

Give some indication of how successful the outcome was in the market
The total number of plantings is increasing well. It has reached 3m and 740 thousand trees.