TROPEN BOOKSERIES by HERBURG WEILAND for J. G. COTTA'SCHE BUCHHANDLUNG NACHFOLGER

TROPEN BOOKSERIES

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Industry Books
Media Design & Branding
Market Germany
Agency HERBURG WEILAND
Released January 2010

Credits & Description

Category: Books
Advertiser: J. G. COTTA'SCHE BUCHHANDLUNG NACHFOLGER
Product/Service: TROPEN VERLAG BOOK SERIES
Agency: HERBURG WEILAND
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: HERBURG WEILAND, Munchen, GERMANY
Creative Direction: Tom Ising (Herburg Weiland)
Creative Direction: Martin Fengel (Herburg Weiland)
Art Direction: Stephanie Ising (Herburg Weiland)
Media placement: Books - Bookstores - 01.02.2010

Describe the challenges and key objectives
The publisher's focal point is non-mainstream books by modern authors, like Roger Smith and his South African-themed) thrillers, or the quirky stories by Finnish author Halgrimur Helgason.

Describe the brief from the client
The task was to create a design-concept for a new book series published by the 'Tropen Verlag'.

Describe how you arrived at the final design
Each book cover has an individual design, emphasising the differences between the novels. However, the use of certain compositions and design-elements throughout the series gives the books a unifying theme.

Give some indication of how successful the outcome was in the market
Book sales exceeded the expectations.