TUBORG BOTTLE by Turner Duckworth London for Tuborg

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TUBORG BOTTLE

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Industry Beers and Ciders
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Released June 2012

Awards

Cannes Lions 2012
Design Lions ii. Core FMCG Bronze

Credits & Description

Type of entry: Packaging Design
Category: ii. Core FMCG
Advertiser: CARLSBERG
Product/Service: TUBORG BEER
Agency: TURNER DUCKWORTH London, UNITED KINGDOM
Advertiser CARLSBERG
Product TUBORG BEER
Entrant TURNER DUCKWORTH London, UNITED KINGDOM
Type of Entry: Packaging Design
Category: ii. Core FMCG
Title: TUBORG BOTTLE
Advertiser/Client: CARLSBERG
Product/Service: TUBORG BEER
Entrant Company: TURNER DUCKWORTH London, UNITED KINGDOM
DM/Advertising Agency: TURNER DUCKWORTH London, UNITED KINGDOM
2nd DM/Advertising Agency: TURNER DUCKWORTH San Francisco, USA
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Design Director: Clem Halpin (Turner Duckworth: London & San Francisco)
Designer: Miles Marshall (Turner Duckworth: London & San Francisco)
Designer: Buzz Burman (Turner Duckworth: London & San Francisco)
Structural Designer: Andre Message ()
Visualise: Peter Ruane ()
Artworker: James Norris (Turner Duckworth: London & San Francisco)
Brief Explanation
Tuborg was the first western European beer brand to successfully enter eastern European markets. It's success was marked and quickly copied by other brands looking for a piece of the action.
Describe the brief from the client
Our brief was to reassert Tuborg's credibility with the youth market across Europe, and get the party started again.


Describe the creative solution to the brief/objective.

The new bottle design and brand identity provide Tuborg with unmistakable equities that will be used on the 3G bottle submitted as well as a myriad of off pack applications.