MOVIE TITLES by Philipp Und Keuntje for Heinrich Bauer Verlag

MOVIE TITLES

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Industry Magazines
Media Design & Branding
Market Germany
Agency Philipp Und Keuntje
Creative Director Diether Kerner, Jo-Marie Farwick
Art Director Patricio Schmidt S
Released December 2009

Credits & Description

Category: Calendars
Advertiser: HEINRICH BAUER VERLAG
Product/Service: TV LISTINGS MAGAZINE
Agency: PHILIPP UND KEUNTJE
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: PHILIPP UND KEUNTJE, Hamburg, GERMANY
Creative Directors: Diether Kerner/Jo Marie Farwick (Philipp und Keuntje Gmbh)
Art Directors: A. Norvilas/C. Roder/S. Schmidt (Philipp und Keuntje Gmbh)
Copywriters: René Ewert/Alexandra Beck (Philipp und Keuntje Gmbh)
Account: Andreas Müller-Horn/Franziska Danger (Philipp und Keuntje Gmbh)
Agency Producer: Irene Mittrop (Philipp und Keuntje Gmbh)
Media placement: Calendar - Present For TV Movie Subscribers - 01.01.2010

Describe the challenges and key objectives
After all, the editorial team has built up a database of over 50.000 movies, TV movies, feature-length TV series episodes and DVD movies to help them assign ratings.

Describe the brief from the client
To clearly communicate that TV Movie, one of Germany’s best-known TV listings magazines, is unbeatable when it comes to movies.

Describe how you arrived at the final design
A tear-off calendar where every day features a different German or international movie. This simple method demonstrates TV Movie’s movie expertise.

Give some indication of how successful the outcome was in the market
The calendar generated a great, positive response from the TV Movie subscribers. Calls and emails with congratulations and demands for more samples reached the TV Movie Service Centre.