Design & Branding BOOK HISTÓRIA DO ROCK by Boldº_a design company

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Creative Director Leonardo Eyer
Released February 2009

Credits & Description

Category: Books
Advertiser: PLAN MUSIC
Product/Service: TV CABLE COMPANY
Agency: Boldº_a design company
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director: Leonardo Eyer (Boldº_a design company)
Art Director / Designer: Billy Bacon (Boldº_a design company)
Design Coordinator: Catalina Baeza (Boldº_a design company)
Graphic Designer: João Siqueira (Boldº_a design company)
Media placement: Book - Brazil - 01 March 2009

Describe the challenges and key objectives
The photo editing should entitle both unique images and/or not widely published photographs in order to make a captivating and amusing book from a photo/image perspective.

Describe the brief from the client
To register a photographic vision of Brazilian rock history throughout a book that would be offered as a gift to the client’s (a major tv cable company) subscribers.

Describe how you arrived at the final design
The graphic design must add personality to the theme but could not catch more attention than the photographs.

Give some indication of how successful the outcome was in the market
The professional relationship between client and agency resulted in two other big projects: a set design for 5.000-people multimedia event and a publication design for the corporate magazine with the largest run in Brazil (200.000 copies).