KENTARO KOBAYASHI TV POSTER by Good Design Company for Twinkle Corporation

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KENTARO KOBAYASHI TV POSTER

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Industry Records & Cinema Production
Media Design & Branding
Market Japan
Agency Good Design Company
Creative Director Manabu Mizuno
Art Director Takayuki Nakazawa
Designer Good Design Company
Photographer Michelle Nam
Released March 2011

Credits & Description

Category: Posters
Advertiser: TWINKLE CORPORATION
Product/Service: TWINKLE CORPORATION
Agency: GOOD DESIGN COMPANY
Date of First Appearance: Mar 15 2011
Entrant Company: GOOD DESIGN COMPANY, Tokyo, JAPAN
Creative Director: Manabu Mizuno (good design company)
Designer: good design company (good design company)
Art Director: Takayuki Nakazawa (NAM)
Photographer: NAM (NAM)
Stylist: Daisuke Iga (Kiki)
Hair & Make Up: YUUK (Super Sonic)
Media placement: DVD Sales Ad - Office/shops - 09 March 2011

Describe the brief from the client
As we made the DVD package for "Kentaro Kobayashi TV1 and 2", we were asked to make the poster for these two DVD promotions.

Describe the challenges and key objectives
The challenge was to use as little digital processing as possible.

Describe how you arrived at the final design
This is a poster of stage comedy performers Rahmens. They perform mainly on stage because they have a positive motive. They wanted to feel how the audience react and when they laugh. We wanted to make something that is unusual, and that is why we made this visual.

Give some indication of how successful the outcome was in the market
The sales were huge, as always, and also many fans tweeted and discussed the visual.