Two Times Design & Branding TWO TIMES by BBDO Toronto

TWO TIMES

Pin to Collection
Add a note
Industry Apparel & Accessories Stores
Media Design & Branding
Market Canada
Agency BBDO Toronto
Designer Mike Nugent
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: TWO TIMES
Product/Service: TWO TIMES
Agency: BBDO TORONTO
Senior Vice President/Executive Creative Director: Carlos Moreno (BBDO Toronto)
Senior Vice President/Executive Creative Director: Peter Ignazi (BBDO Toronto)
Designer: Mike Nugent (BBDO Toronto)
Associate Creative Director/Art Director: Jaimes Zentil (BBDO Toronto)
Account Director: Rebecca Flaman (BBDO Toronto)
Media placement: Identity/logo - Instore - April 1, 2011

Describe the brief from the client
To create an new identity for an already established vintage clothing and accessories store.

Describe the challenges and key objectives

The challenge was to create a brand voice that stands out from the many vintage clothing retailers in Toronto. The objective was to create a strong design style that maintained a sensibility to the variety of brands the store provides.

Describe how you arrived at the final design
The final design was clean and graphic. The logo is an interpretation of the name that allowed for its application to be on all store collateral without offence.

Give some indication of how successful the outcome was in the market
The new brand was embraced by its clientele, which created demand for the stores own-branded clothing to be produced.