LOGO DESIGN FOR TRYOGA - EMPLOYEE YOGA CLASSES by Kw43 Branddesign for Ulla Schlutter

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LOGO DESIGN FOR TRYOGA - EMPLOYEE YOGA CLASSES

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Industry Sports and Health Clubs, Gyms, Yogurt
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph
Art Director Vanessa Fischer, Eleny Teffera
Copywriter Max Messinger
Released January 2012

Credits & Description

Category: Logo Design
Advertiser: ULLA SCHLÜTTER
Product/Service: TRYOGA EMPLOYEE YOGA CLASSES
Agency: KW43 BRANDDESIGN
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Art Director: Eleny Teffera (KW43 BRANDDESIGN)
Art Director: Vanessa Fischer (KW43 BRANDDESIGN)
Copywriter: Max Messinger (KW43 BRANDDESIGN)
Media placement: Logo - - - 02.01.2012
Media placement: Business Stationery - Client Acquisition - 02.01.2012
Media placement: Website - - - 28.03.2012

Describe the brief from the client
Create a logo and stationery for a yoga company that offers yoga classes for employees.

Describe the challenges and key objectives
The challenge was to create a logo that communicates the idea of yoga in a simple but surprisingly way.

Describe how you arrived at the final design
First we created the name, which was a clear call to action: tryoga. The logo followed that idea – by introducing the most important yoga exercise: stretch yourself. Then we implemented this principle throughout the stationery and website, to make people experience the effect of yoga.

Give some indication of how successful the outcome was in the market
A 21% higher application rate than to common company sports programmes. 100% more flexible employees.